Interactive content is any type of content that requires and encourages users to actively engage with it rather than passively consume it, such as calculators, assessments, interactive infographics, white papers and videos. Many interactive content experiences go viral on social media, because they invite followers to experience something new and original instead of just scrolling past your posts.
Since most social platforms are highly visual, it’s easier to attract attention when you post a screenshot or photo depicting interactivity.
Ideas Brought To Life
Posts Designed
Engagements
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Hours spent
Social media interactive content can take many forms, and it engages people in a way nothing else can. For example:
Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%.
360-degree videos are watched 28.81% more, and twice as many viewers watch them to the end.
People spend 4x as much time watching live videos than pre-recorded videos.
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