After your app is developed and deployed you would be struggling with getting more app downloads. It is a challenge to have your app appear at the top of the list in the app store and play store and not many app owners are able to fulfill this challenge. But if you read this article, it will help solve this problem for you and teach you how you can get more app downloads by gaining traffic on your app, for free!

Contents under discussion:

• What are SEO and ASO?
• Why SEO and ASO are important?
• What ASO factors are important for top ranking?
• How ASO will allow more app downloads?

1. What are SEO and ASO?

Search engine optimization (SEO) and app store optimization (ASO) are the two essential elements that should be applied to your app to ensure a maximum number of downloads. Good SEO allows your app to be ranked in the top search results when someone searches an app in a search engine. And ASO performs the same function, but in the App store, so your app appears at the top when someone searches for an app with similar keywords in the App store. Now, what are keywords?

Keywords are anything against which your app is being searched. For example, if you own a pizza place and you have an app and website for it. Then if someone searches “yummy pizza” and you want your app/website to appear against it, then “yummy pizza” is a keyword for you. Implementing proper keywords and optimizing your app is a guaranteed way to increase your app downloads. And for best results, ASO and SEO should be used in combinations rather than just either one being used.

2. Why SEO and ASO are important?

With the increase in digitization, everyone is moving towards having a digital presence and there has been a major increase in the number of mobile apps on the app store and play store. According to research, nearly 4.3 million apps were made live on the app store in the year 2020 and 2.9 million apps were added to the play store.

With this increasing competition and a growing number of apps in the market, there is too much saturation, and the chances of your app gaining sufficient downloads decreases. To avoid this and to enhance your visibility during searches to attract traffic, SEO and ASO are used. If these strategies are not implemented, your app can go quite low in the app store and play store ranking.

3. What ASO factors are important for top ranking?

There are multiple things that can be optimized in order to ensure a good ranking on the app store. This includes everything from words to URLs and the performance of the app. The more user-friendly the app is, the more chances it has of standing up against the changing policies of the app store and play store. But other than good performance, the boost your app needs to be on top is provided by ASO and SEO. The following is a list of things that should be optimized to ensure a good ranking result:

Keyword Search

As I have explained what keywords are, it is necessary to implement them to ensure a good SEO strategy. A keyword search should be conducted and all the relevant keywords should be implemented to ensure that your app has high visibility on search engine result pages. Keywords should be clearly analyzed for search volumes and competition. Paid keywords are also available for implementing a better SEO strategy. It is recommended that an SEO expert should be hired to perform a keyword search and implement them to get the best outcome

Optimizing App’s Metadata

Your app’s metadata is a big determinant of how well your app will rank and how many downloads will it get. Metadata includes the name, description, URLs, and subtitle of the app. The keywords found through SEO should be implemented in the App’s metadata so there is higher visibility and top ranking for the app. Make sure to implement the same keywords result in your app’s metadata and in the metadata of your website to create coherence in your brand

Getting App Reviews

Nothing more will attract potential customers to your app than showing your app’s success with your current customers. A quality way to do that is to establish a good rating and good reviews of your app. Having good app reviews create a credible image of your app and makes it more trustworthy for a client

Enabling Indexing

Allowing indexing in your app lets Google crawl your app like it would crawl a website or a webpage. In this way, your app has more chances of being displayed in search results when a person is searching for a service/product similar to what your app is offering. Indexing allows your app to be discovered in multiple ways when someone is searching for any relevant content to your app. Users will also see an install button if they don’t already have the app. Indexing is a sure way to enhance your app’s audience and attract more traffic

4. How ASO will allow more app downloads?

ASO methods allow your app to be ranked at the top of the App store. When users search for a relevant keyword and your app appears in the top 10, it has an 80% chance of being downloaded. If your app provides a good user experience to even one customer, then they would refer it to other people thus increasing the number of downloads and traffic on your app. A positive review will also increase your app’s popularity and build its credibility. Optimizing methods will also allow the App store to put your app above the apps that are not optimized.

Along with ASO, the combination of SEO strategies will be the cherry on top! SEO will directly generate traffic for your app by allowing keyword implementations, enhancing your visibility in search engine’s result pages, and building adequate backlinks.

So the bottom line is, ASO and SEO are free strategies that can drastically increase the number of your app downloads, and properly implementing them will show you an improved result

Conclusion

SEO and ASO methods are an ongoing process and these strategies should be revised every now and then according to the changing policies of the App store and play store. To ensure your app stays on the top, keyword searches should be revised, optimization should be done according to the change in the app store’s policies and the app should be regularly updated giving it new features and fixing bugs.

Hope you find this article helpful! Stay tuned for more 🤞