You may think that a mobile app is not necessary when you have a website, but there are some limitations that websites can not surpass while mobile applications can. Let’s see what features a mobile application can offer you that a website can’t

• Offline availability
• Much faster
• Allows more features
• High conversion rate
• Push notifications
• Builds brand identity
• High accessibility

1. Offline working ability

For using a website an active internet connection is required because websites are hosted on a server. But mobile apps are easily available for offline use because once they are deployed they do not require an internet connection for working. This is a fundamental difference between the mobile app and website in terms of advantages

If your clients want to access your business even in absence of the internet, then the mobile app is necessary. They can easily browse products and services, interact with the app and read the information you want to provide. This is a crucial element you will miss out on if you only stay on the website

2. Much faster

Mobile app functions perform at a better speed than website functions because of the storage differences between both. A mobile app uses local phone space for data storage and can easily access it while a website may need to access it from the server. Therefore a mobile app will give a better performance than a website. Stats also show that people view 4.2x more products per session in a mobile app because of quick usability

3. Allows more features

Creating a mobile app will allow you to provide more features to your customers. Mobile apps can access the camera and phone galleries while websites are limited in these features. GPS connectivity can also be available on a mobile app but not on a website. Similarly, the navigation on the website is much more difficult due to its linkage with the browser but this is made easier with mobile functions as there are options of swipe, pinch, tap, hold, etc. thus making it more interactive

4. High conversion rate

A whopping majority of 70% of people use a mobile app with the intention of making a purchase because of the increasing demand for online shopping. So if you are providing a good user experience along with excellent business products then your chances of selling through a mobile app are much higher compared to a website. In fact, mobile apps can offer a 3x conversion rate and people are more likely to buy

5. Push notifications

Push notifications (notifications generated regardless of the activity being performed on mobile) and in-app notifications (notifications generated within the app only)are 2 major advantages you gain when you get the mobile app for your business. If you have something exciting to offer your customers, generate a notification and instantly get their attention. Push notifications have been reportedly successful in many apps and have provided a click-through rate of 40 percent or higher.

6. Builds a brand identity

A mobile app facilitates you in reaching a wider client base and becoming more recognizable. This allows your brand to be popular and have an identity that is not solely possible with a website. Imagine if a customer asks you “Can I view this on my phone?” and you have to tell them “no, we don’t have an app”. In the 21st century, if you are not digitalized enough, you can’t sell enough!

7. High accessibility

A mobile app allows your business to be highly accessible because everyone can use the app on their phones. A website runs better on a laptop due to its design and style, but not everyone has an access to a laptop. And a website’s mobile view may not provide the best user experience for your customers. So the end result? a mobile app!

Conclusion

A mobile application is a wonderful way to get a return on your investment and in the ever-growing digital world, an investment in technology will never fail you!
If you want to discuss mobile app ideas get in touch with a leading IT development firm Alphasquad Technologies.

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